Interested in writing children’s books and hoping to get published, but not sure where to start? Or maybe you have a great idea for a book – or maybe even a rough draft of a manuscript – but you’re not exactly sure what you need to do next. With the overwhelming amount of information out there, where are you supposed to begin? Well there’s no need to stress, because you’ve just found a fun and informative account of what every aspiring children’s book author really needs to do to get published.
So here it is: Tip no. 3 of your ultimate to-do list, straight from a children’s book editor’s mouth (well, hands). this article only addresses tip no. 3 because there is not enough space here to cover all 10 tips. The other 9 tips are FREE, however, when you visit www.mommypicks.com and download the full free report.
#3 Get familiar with the book business
I know this may sound disheartening, but I have to tell you that having a topic you love is not enough. And here’s why: Books must sell. A publisher has to be pretty darn sure before investing in any manuscript that it will bring home profits. Books cost publishers money. Make that a lot of money. So, understandably, publishers won’t consider anything they don’t think they can sell.
Your best bet is to start thinking like a children’s book publisher. A publisher will evaluate many things before a decision is made to go ahead with a book. This is because a publisher has to put forth a great deal of money for a book well before ever actually receiving any compensation from the sales of that book. Simply put, it’s a huge financial gamble.
You see, publishers must pay advances (although this is becoming less and less common), and then they must pay editors, proofreaders, book designers, cover designers, pre-press expenses, printing expenses, and marketing expenses – including catalogues and sales materials, and sales trips, and sales reps. Remember that all of this is done before one single sale has been made. That said, more and more publishers are beginning to buck this traditional model of publishing and not go to print with any book until there are firm orders in the bank from clients. Furthermore, publishers are actually less and less willing to take this financial risk all by themselves and are asking authors for financial contributions for marketing and other such expenses.
Because of this enormous financial risk, all books must have something that makes them special. Something that not only a publisher but a sales rep or a bookseller or a librarian will take notice of and say, “Wow, we need a book like that,” or “We haven’t seen a book like this in years.” With so many books published each year in North America, be aware that it will be very hard to get your one book noticed. So, you must be very, very clear on the purpose of your book before you start writing. When all is said and done, the publisher is looking for a hook in your book.
In a nutshell, the hook is the one- to two-sentence tagline that first gets editors interested in even looking at your manuscript. That same hook can then be used to get sales reps, booksellers, and readers interested in selling and buying your book. In a world of three-second sound bites and dwindling attention spans, hooks are becoming more and more crucial for publishers. And from a writer’s vantage point, having a hook is an extremely valuable tool in knowing and then reminding yourself of exactly what is so special about your book. The beauty of a hook is that you’ll be able to use it to stay focused as you go through the loooooong process of writing and editing (and did I mention revising?).
To get more specific, a hook is usually the basic premise of a book. Is your book a birthday book? A book that addresses children’s fears about being away from home? A teen novel that deals with the dangers of Internet dating? To get to your hook, ask yourself: How can I quickly get someone interested in putting money into my book?
The hook also reveals your book’s “special” factor. Is your book a birthday book about forest animals that teaches kids the types of forest animals? This is your hook. If you struggle coming up with a pithy hook and find yourself blabbing on and on about what your book is about, then move on to another idea.
But wait, there’s more. A publisher is also looking for “bonus” elements in your manuscript (in addition to a great story and lively, memorable characters, of course). Could you craft your manuscript in a way that encourages children to answer, to guess, to repeat? Could you craft your manuscript in a way that cleverly turns a popular idea on its head, like Robert Munsch’s The Paper Bag Princess? Could you create a manuscript that readers (adults and children alike) would have fun reading out loud? You (and the publisher) are asking people to pay money for your book, so be sure to make it worth it for them.
This is when it’s helpful to know about every book on the shelves in the children’s section of bookstores and libraries. Because, believe you me, publishers do. And they will know in a nanosecond if your story is an old idea or a bad idea, based on what is or has been in the marketplace.
So – and this is really important – you must read children’s books (lots of them) to get an idea of what is being published, what is successful, what is winning awards (and what isn’t), what is a pleasure to read (and what isn’t), what booksellers and librarians are purchasing for their stores or libraries, and where/how booksellers and librarians are shelving books. Read as many books as you can – the timeless classics, the contemporary books, board books, picture books, tween novels, young adult fiction, nonfiction. And read a wide variety – the books published by the “biggies,” the books published by the “indies,” the books that won the awards, self-published books (these might be more difficult to find – you may need to order online – but do read them so you can see the full spectrum of what’s out there and then figure out where your book might fall … and where you want it to be). Bottom line? Thinking like a children’s book publisher also means thinking like a bookseller and a librarian.
This exercise is key for a number of reasons. It will give you a sense of what’s being published, where the gaps might be (read: opportunity), what the different formats are and what they look like (picture books, middle-grade novels, books with bells and whistles, series, etc.), the many different age levels and writing levels, and just where your manuscript might fit in if it were to be published (or where you should make it fit in). Also, the contributor bios on the back covers or the jacket flaps may also help you see which publishers are publishing authors with similar experience to yours – pay attention.
And maybe the most valuable reason for sitting down and reading and studying as many children’s books as you can, as intimidating as it may seem: it will give you a true sense of your competition. That’s right: competition. Don’t let the idyllic sounding “children’s book publishing” fool you. This is a business. And let me just say that it’s a business made up of highly talented publishers, authors, and artists who produce loads of beautiful, memorable kids’ books every year and, boy, is it ever a competitive space.
Industry Insider Tip
For explanations of publishing terms, be sure to sign up for the MommyPicks Editor’s Club. Each month, MPE will explain different publishing terms so that you’ll be able to talk the talk (or at least just understand it).